International tourist arrivals in Laos during the first six months of this year have dropped sixty percent compared to the same period last year.
The Vientiane Times quotes an internal report by the Department of Tourism Marketing, Ministry of Information, Culture, and Tourism as showing that international visitor numbers have fallen from 2,228,459 in January to June 2019, to just 886,447 in the first six months of this year.
While the tourism industry in Laos has been affected by the loss of international arrivals, a domestic tourism campaign (Lao Visits Laos) is beginning to take shape.
First announced informally late last year, the idea of promoting domestic tourism predates the Covid-19 pandemic, however, it has become all the more pertinent amid the current economic downturn.
“Industry leaders are likely to collaborate on special promotions, combining flights and accommodation or meals to attract tourists from within the country,” says Jason Rolan, Senior Partner at RDK Group.
it is believed that the campaign will bring together stakeholders from across the tourism and hospitality sector in a combined push to stimulate the sector.
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