On 28 August 2020, 7-Eleven, Inc has signed a master franchise agreement with CP ALL Laos Co., Ltd., to operate 7-Eleven stores within Laos.
CP ALL has held the licensing agreement for the 7-Eleven brand in its home country of Thailand for over 30 years and signed a master franchise agreement to develop the branded stores in Cambodia earlier this year.
“With its remarkable success in Thailand, I can think of no one better than CP ALL to bring the 7-Eleven brand to consumers in Laos,” said by Mr. Joe DePinto, the President and CEO of 7-Eleven, Inc.
CP ALL Laos is registered, under Lao laws and regulations, as a subsidiary of Thailand’s CP ALL Public Company, to operate 7-Eleven stores within Laos under Master Franchise Agreement, with a registered capital of USD 2.2 million.
The first 7-Eleven convenience store is expected to open in Vientiane Capital in 2022.
Laos will be the 20th country where 7-Eleven stores operate.
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