The Lao Thiao Lao marketing campaign kicked off on 11 September at a launch event in Vientiane, demonstrating how the public and private sectors are coming together to boost domestic tourism against the backdrop of the global Covid-19 pandemic.
This public-private partnership brings together the Ministry of Education and Sports (MoES), the Ministry of Information, Culture and Tourism (MICT), the Lao National Chamber of Commerce and Industry (LNCCI), and leading tourism and hospitality businesses to support the promotion of domestic tourism, with the LNCCI taking the lead with its implementation.
“This is a unique way in which the public and private sectors have joined together to co-finance a tourism marketing campaign,” said LNCCI board member Inthy Deuansavanh, who is spearheading the Lao Thiao Lao campaign for the LNCCI.
He explained that “The campaign will be a largely online, aiming to promote some of the great special offers that are currently available and inspire young Lao people’s sense of adventure to visit some of the amazing destinations around the country.”
Source: https://laotiantimes.com/2020/09/13/lao-thiao-lao-campaign-launched-to-boost-domestic-tourism/
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